Promotions / Brand Experience News

16 April 2012

News: E.ON calls on RPM for Ecobuild

News from Event Magazine.jpgPromotional agency RPM has been working with E.ON at the Ecobuild event in March to help highlight the power provider's commitment to supplying cleaner and better energy.

RPM developed a stand made of three key areas: residential, business and community partnerships to educate the public, businesses and housing associations on how to reduce energy costs and carbon emissions.

The stand included a variety of interactions, including a giant smart meter, an electric vehicle, solar energy panels, touch screens and a showcase of E.ON’s commitment to community work with children, public education and charities.

A team of E.ON brand ambassadors were also provided to guide consumers through the experience, teaching them how to become ‘energy fit’.

Craig Fiddes, sponsorship and events manager at E.ON, said: "We wanted to promote the ‘energy fit’ message through an engaging experience that introduces individuals, families and businesses to new energy saving initiatives."

Dom Robertson, managing director at RPM, added: "We share E.ON’s passion to help the public save energy and are proud to be a part of their drive toward sustainability and environmental awareness. This engaging experience will promote knowledge, trust and consideration with E.ON’s initiatives, and increase brand advocacy."

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