FieldStar,
the professional membership body for field marketing and promotional staff, has
formed a partnership with Derby University to produce the UK’s first certificate
in face-to-face marketing. This substantial training course is designed to help
field staff responsible for delivering field sales, field marketing and
experiential marketing activities to develop their skills and become better at
what they do. Agencies and brands are encouraged to nominate staff for one or
more of 200 fully-funded scholarships that are available to mark the launch of
the course.
The training
builds on the online ‘Industry Induction’ course developed and launched by
FieldStar in 2011. The new course starts with a 1-day workshop followed by a
series of online, interactive modules to enable students to learn at their own
pace and study flexibly around their work commitments.
The 40-credit
‘Certificate in Face-to-Face Marketing’ will contain over 40 hours of online
study, accompanied by reflection and on-the-job learning tasks, backed by
continual assessment and feedback from the course tutors. Students will complete
12 modules over 5-6 months covering subjects including communication and
influencing skills, using and interpreting body language, customer targeting, dealing
with difficult people and legal essentials. Each student will also receive a
tailor-made personal development plan containing practical advice on how to
continue to develop their skills and behaviours to maximise their
effectiveness.
The course costs
£500 per student; however government funding has been secured to provide 200
fully-funded scholarships for the 2012 course. These scholarships are available
for staff or potentially entire field teams who are nominated by their agency
or brand. Due to a quirk with the conditions of the funding staff may not
nominate themselves and so any field staff interested in a scholarship are
encouraged to contact their agency as soon as possible to ask if they would
consider putting them forward.
Course enrolment
closes on the 15th of July with the first 1-day workshop taking
place in London on July 18th. However the course schedule has been
planned to take account of the busy summer season and a series of alternate
workshops will take place across the country in September.
Steve
Radford, CEO of FieldStar said “Our goal is to provide training that makes a
measurable difference to the return on investment brands receive from their
face-to-face marketing activities. The online nature of the course coupled with
the scholarship opportunities also reaffirms our commitment to providing
training that is not only effective, but also affordable and readily accessible
by field staff, agencies and brands.”
Agencies or
brands who want more information about the course or scholarship opportunities
are encouraged to contact Steve Radford at FieldStar (steveradford@fieldstar.org / 0844
879 7951) as places are limited and are expected to fill up quickly.
Full details
about the course and scholarship opportunities can be found on the FieldStar
website here: www.fieldstar.org/training/face-to-face-marketing-certificate.