Merchandising work involves using field staff to make physical changes to improve the effectiveness of a point of purchase (the place where someone decides they are going to make a purchase) and it typically involves either arranging product displays or placing promotional material. The video below shows merchandising work in action, but common examples of objectives include:
- Building secondary product displays, for example building a temporary display within a store to increase visibility of a product while it's on promotion.
- Placing new marketing material, commonly known as point-of-sale material, or POS. For example new shelf edge labels may be required where products have changed, or POS material may need siting to advertise a new promotion.
- Merchandising work can involve repositioning products to maximise sales. Merchandisers are provided with a diagram called a planogram showing how the display should appear, and are tasked with rearranging the display to meet the new standard.
- Merchandising work can also involve assisting the stock control process by bringing stock forward from the stores warehouse and placing it on display, and if stock is not available working with store staff to investigate why and fix any errors that are found.
FieldStar membership includes online training where you'll learn about merchandising work, and as well as being able to search and apply for merchandising jobs; members can also search a database of the field marketing agencies who recruit staff to carry out merchandising work.
Watch Merchandising Work in Action