A new sampling roadshow - World Foods Focus 2012 - is to
tour supermarkets and has been created with the aim of in bringing smaller brands
together to collectively give them a major competitive advantage in the ‘multiple
retailer’ market place that’s difficult for smaller brands to access and is usually
the preserve of the bigger brands.
Comprising both ambient (room temperature) and chilled foods,
the overall ‘world foods’ market is estimated to be worth around £1.5 billion per
annum within the retail market, and is growing quickly at +11% per year. Major
multiples retailers account for approximately 78% of all world foods sales.
Launched on the 30th April and running for five weeks, the sampling
campaign focuses on authentic and mainstream world foods from the UK's most
popular country cuisines and ways you can ‘Eat Around The World’ at home.
The World Foods Focus campaign has secured support from
leading brands including Old El Paso, Amoy, Encona, Lee Kum Kee, Thai Taste,
East End, Tiger Tiger, Go-Tan, Bevelini, Tymbark and Kohinoor.
The roadshow, running in the south and the Midlands, will
directly engage with around half a million consumers, and distribute up to
300,000 quality data-supported samples.
Run by promotional marketing agency Brand Belief, the World
Foods Focus sampling campaign and especially the roadshow will create a buzz
throughout May and June with promotional brand ambassadors distributing
samples, helping to connect consumers and brands by encouraging them to ‘try
FieldStar members who would like to
work for Brand Belief can find
their details in our agency directory, along with details of hundreds of other promotional
agencies. Members can also search our news archive
for other articles about Brand Belief and can search and apply for the latest sampling jobs directly
from their FieldStar account.
[Original News Source: fieldmarketing.com]