Promotional agency Momentum UK (part of Momentum Worldwide,
who also own Cheshire based field marketing agency Momentum Instore), has been
appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’
experiences across its UK stores.
Momentum UK have been challenged to enhance Asda’s key
commercial trading occasions by creating retail events that capture the imagination
of Asda’s customers and compliment its position as the UK’s best value
supermarket.
After being awarded the contract, Momentum UK will also be
tasked with ensuring the programme of events deliver a proven commercial return
on investment and are aligned to the objectives of Asda’s brand partners, as
well as using their own digital and social media platforms to promote events to
Asda customers.
Steph Hughes, Head of Events Marketing at Asda said: “We’re
really pleased to be working with Momentum and believe together we can deliver
some great retailtainment for our customers”
Allan Cobb, Managing Director of Momentum UK, commented:
“Asda has a reputation for making the shopping experience fun and engaging when
it comes to celebrating major events like Mother’s Day, Easter and Halloween.
We’re really looking forward to repaying the faith shown in our appointment by
delivering unforgettable experiences for Asda’s shoppers over the next year.”
You can find details of Momentum UK, Momentum Instore and hundreds of
other field
marketing agencies and promotional
agencies in our agency directory. The directory includes contact
information for over 400 UK agencies and over 100 agencies have enhanced their
entry including details of how to apply to work with them and information about
the type of field staff they are looking for. Many agencies are very impressed
if field staff apply to work with them after seeing details of campaigns they
are working on in the news- don’t forget to mention you saw it on FieldStar!
[Source: fieldmarketing.com]