Latest Industry News

03 May 2012

News: Momentum UK to create & manage Asda instore events

News from FieldMarketing.com.jpgPromotional agency Momentum UK (part of Momentum Worldwide, who also own Cheshire based field marketing agency Momentum Instore), has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

Momentum UK have been challenged to enhance Asda’s key commercial trading occasions by creating retail events that capture the imagination of Asda’s customers and compliment its position as the UK’s best value supermarket.

After being awarded the contract, Momentum UK will also be tasked with ensuring the programme of events deliver a proven commercial return on investment and are aligned to the objectives of Asda’s brand partners, as well as using their own digital and social media platforms to promote events to Asda customers.

Steph Hughes, Head of Events Marketing at Asda said: “We’re really pleased to be working with Momentum and believe together we can deliver some great retailtainment for our customers”

Allan Cobb, Managing Director of Momentum UK, commented: “Asda has a reputation for making the shopping experience fun and engaging when it comes to celebrating major events like Mother’s Day, Easter and Halloween. We’re really looking forward to repaying the faith shown in our appointment by delivering unforgettable experiences for Asda’s shoppers over the next year.”

You can find details of Momentum UK, Momentum Instore and hundreds of other field marketing agencies and promotional agencies in our agency directory. The directory includes contact information for over 400 UK agencies and over 100 agencies have enhanced their entry including details of how to apply to work with them and information about the type of field staff they are looking for. Many agencies are very impressed if field staff apply to work with them after seeing details of campaigns they are working on in the news- don’t forget to mention you saw it on FieldStar!

[Source: fieldmarketing.com]