Latest Industry News

Field Marketing Awards and Brand Experience Awards Winners 2014

The 2014 Field Marketing & Brand Experience awards were presented by Warwick Davis at a ceremony held at the London Troxy last night (Thursday 23rd of October) which saw agency of the year st...

Field Marketing and Brand Experience Award Winners 2013

The 2013 Field Marketing & Brand Experience awards were presented by Patrick Kielty at a ceremony held at the Marriott Mayfair last night (Thursday 24th of October) which saw agency...

Field Marketing & Brand Experience Agency of the Year contenders announced

This year's Agency of the Year (AoY) contenders have been announced by the Field Marketing and Brand Experience Awards. Both lists see a mix of previous winners and new challengers, and reflect...

Event Awards 2013 shortlist announced

Event Magazine have announced the shortlist for the Event Awards 2013, with the winners to be announced on 4th of October at London's Roundhouse. You can see a full list of nonimees on...

iD Experiential takes Asus touch on UK tour

Agency iD Experiential has created a fourth experiential activation for laptop manufacturer Asus, which involves a seven-week UK tour. The Asus Touch Experience roadshow aims to drive awaren...

Fitbit appoints G2 Field Marketing

Relative newcomer g2 Field Marketing has been appointed by consumer electronics brand Fitbit to place brand ambassadors in UK stores for the first time. Fitbit is a leading brand in Con...

RPM sets sail with Royal Caribbean

Experiential agency RPM has been appointed by cruise line Royal Caribbean International to handle its family-focused activity, which launches this week. RPM’s first campaign for...

Foster's Radler gets its hut front of store with Arc London

Experiential agency Arc London has brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign for Foster’s Radler, the...

Arc London extends festival appeal to shoppers for Desperados

Experiential agency Arc London has helped Desperados, the Heineken-owned premium packaged lager, to bring the music festival experience to shoppers with a unique live brand experience. Shoppers...

Huawei selects Channel Advantage for UK field sales campaign

The world’s leading information and communications technology company Huawei has selected technology field marketing specialist consultancy Channel Advantage to help drive the sales of its in...