Latest Industry News

22 June 2011

News: Soho Events creates Pad Pod to demonstrate Telegraph iPad App

News from events and promotional agency Soho Events is currently on tour with the Pad Pod, a theatrical new technology experience created to show off the iPad special app edition of Telegraph newspaper.

Soho Events designed and built a modular Wifi hub that would act as a main focus point for any brand event. The Pad Pod has been a challenge both in terms of the smooth running of the technology and in the provision of articulate promotional staff that are able to discuss the virtues of both the newspaper and the app. Dan Clark, director of Soho Events explains

“The production of the Pad Pod relies on a good technical understanding of networking and Wifi configurations in the field to give the best possible user experience.  Our in the field technicians come from a background of satellite broadcasting though Xbox Live networking and Apple Mac / P.C Specialists for live events. At Hay on Wye we activated an I.P based network to facilitate the editorial team to produce a daily news paper - despite there being no broadband in the surrounding areas.”

Soho Events are also providing staff that are trained and briefed on the brand to demonstrate the pads, the Telegraph app, and distribute the paper edition of the newspaper at live events as a part of an ongoing tour.

The Pad Pod was recently seen at the Hay on Wye arts festival (where The Telegraph is a lead sponsor) and has summer stops ahead including the Goodwood Festival of Speed.

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